MBTI® Development & Coaching

Based on the theory of C. Jung

MBTI® Development & coaching is a worldwide used practice to increase the individuals and organization’s performance through gaining insights into personality traits.

The aim of the development program is for participants to understand:

  • themselves and their behavior
  • how to communicate effectively
  • how to create success
  • align in a team and how to empower greatness

Servicexcellence, is one of the leading, certified training and development consultancies in the Middle East which have the power to change peoples’ lives in a powerful and effective way.

  • Online- and paper-based tests
  • Classroom workshops for up to 25 individuals
  • One to one Coaching sessions
  • Executive Coaching sessions
  • Competency Model Developments

Our MBTI® DEVELOPMENT JOURNEY is a customized development program for all levels of individuals in your organization. Based on the theory of C. Jung, it aims to allow individuals to find out more about their real inner drive and allows teams to become High Performing Role Models in the future.

Business owners, Chief Executive Officers and leaders know their organization’s biggest line item expense—and most valuable asset—their people. Even if you have an excellent system in place for recruitment and hiring, making sure your team (or teams) are aligned and that you’ve got the right people in the right positions is critically important for growing your business. This is where the MBTI® tool comes in. The MBTI® is the Myers-Briggs type indicator; the most widely used personality inventory in the world, with more than 3.5 million assessments administered each year. As companies look to develop their leaders and teams, it is vital to understand and interpret the individuals’ behaviour to work better and more efficient in the future.

The MBTI® Development Journey’s Objectives:

Servicexcellence is one of the leading, certified MBTI® Instrument providers in the Middle East. Objectives met in each workshop include:

  • Creation of a team analysis
  • Building a high-performing team.
  • Development of individual performance plans and behaviour styles
  • Developing understanding, trust and effective communication methods
  • Successful implementations of strategic plans and objectives
  • Personal and professional effectiveness workshops

The MBTI® Development Journey’s Results:

You will receive:

  • Pre-consultation
  • Online MBTI Step I and Step ll testing
  • Paper-based questionnaire – available in 12 languages
  • MBTI workbook
  • Deliver highly engaging and effective development programs to achieve excellence.

The Theory behind the MBTI®

Isabel B. Myers and Katharine C. Briggs developed the MBTI® instrument to make Carl G. Jung’s theory of psychological type available to the general public.

Interpreting MBTI® results for Leadership Teams in the form of a workshop requires that participants understand Jung’s picture of personality:

  • Assumptions of the theory
  • Definitions of the dichotomies and the preferences
  • Behaviours related to the type preferences Jung presented his picture of personality in his book Psychological Types (1923)

Based on his observations and research, Jung concluded that differences in behaviour result primarily from people’s inborn tendencies to use their minds in different ways. As people act on these tendencies, they develop patterns of behaviour. Jung defined eight different patterns of normal behaviour, or types.

The type categories Jung identified used by everyone:


The natural focus of Extraversion is the external world of people and action.


The natural focus of Introversion is the internal world of thoughts and feelings.


Taking in and presenting information in a sequential, step-by-step way.


Taking in and presenting information in a snapshot or big-picture way.

The above-mentioned types are all part of being human. However, Jung believed that people are innately different with regard to which side of each of the pairs of opposites they prefer. This natural preference for one side over the other leads individuals to direct energy toward their preferred sides and to develop habits of behaviour and personality patterns characteristic of those preferences.

The resulting predictable patterns of behaviour in dynamic interaction are what form the psychological types focusing on the normal differences between healthy people.

In the 1920s and 1930s, Briggs and Myers studied Jung’s ideas, applied them to family and friends, and developed their understanding of psychological type.

Then, in the early 1940s, Myers began the process of constructing the instrument that would become the Myers-Briggs Type Indicator® assessment.